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If you have ever looked out at your audience and wondered whether they are really getting what you are saying (or if they are even listening), know this:

You are not alone.

Your message is worth the work.

I can help.

What I Do

I work with leaders, authors, speakers, and subject matter experts in fields as far ranging as education, research science, philanthropy, legal, and finance. My goal with any client is always the same: to deeply understand their intended message, and to help them craft the message and its delivery (whether through written text, visual imagery, or oral presentation) so that the audience gets the message "loud and clear."

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edit
copy
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design
slides
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chart
solutions
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coach
speakers
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train
groups
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Lance took a volatile set of problems and developed a set of slides that brought a group of people with disparate opinions and emotions to a cohesive conclusion. He guided and coached the project team on what was important, keeping us focused and on point. It worked, and we couldn't have done it without his refreshing objectivity and 'Jedi Master' like expertise!
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Glenda Oakley

Chief Financial Officer

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Lance is one of the best at taking information and making it visually appealing and useful. If you lead an organization and you want to master the art and science of shaping and sharing your message with your team, I would call Lance.

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Ryan Hawk

Host of The Learning Leader Show
Author of Pursuing Excellence: The Uncommon Behaviors
of the World's Most Productive Achievers

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some of the organizations I am proud to have served

Why "5x5"?

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“Roger, 11.
You are coming in
five-by-five here.
Beautiful signal.”

July 16, 1969
Apollo 11 Mission Control


Charlie Duke

CAPCOM - Apollo 11
SOURCE: Apollo 11 Air-to-Ground Voice Transmission transcript, NASA

The meaning behind "5x5" is the framework through which I analyze how messages are communicated.

Pronounced "five by five," this shorthand phrase from the world of radio communications
describes a message signal of optimal quality based upon two 5-point scales:

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Optimize both for your audience to get your message

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Are you ready to boost your signal?


Better questions lead to better ideas.
Better ideas lead to better communication.
Better communication leads to better results.

If you're ready to start clarifying your thinking and tuning your message,
5x5 Advisory is ready to help.


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