
If you have ever found yourself looking at your audience and wondering whether they are hearing what you are saying (or if they are even listening)…
You're not alone.
If you have ever found yourself staring at your team and doubting whether they are getting your message (or if they even care)…
You've come to the right place.
There is no frustration quite like the feeling of being unheard and misunderstood. It saps confidence, short-circuits creative risk-taking, and kills effectiveness.
I've been there, and I can help.
Why "5x5"?
The Definition
The term "5x5" (pronounced "five by five") is a shorthand phrase describing the quality of a radio signal as measured on a pair of 1-5 scales measuring signal strength and signal clarity. To respond "I read you 5x5" is to say that you can hear the message "loud and clear."
The Meaning
Without signals that are "loud and clear" --
- communications don't work...
- strategies don't get implemented...
- ideas don't spread...
- changes don't occur...
- leadership doesn't happen.
Whether your audience is the group of people in attendance to hear your presentation, or the members of the team or organization you're responsible for leading, the rules of the game are the same: they won't be engaged with your message and trust your ideas if they aren't reading your signal "5x5."
Who I Help
Those who lead others
If your success is measured by the success of others, then Leadership is your job. Understanding how to tune your signal so others can and will follow is the key to effective leadership, regardless of title or scope of responsibility.
Those with ideas to share
No idea is good enough to make change happen if it can't be communicated clearly. If you have ideas worth sharing -- to peers, bosses, or potential investors -- communicating effectively is as important a skill as the work itself.
How I Help
Insightful ideas applied using the IDEASTM analytical framework and the recipe for communication that is "loud and clear" -- all delivered in a variety of formats and settings.

IDEASTM
the 5x5 framework
Are you ready to boost your signal?
Better questions lead to better ideas.
Better ideas lead to better messages.
Better messages lead to better communication.
Better communication leads to better results.
If you're ready to start clarifying your thinking and tuning your message,
5x5 Advisory is ready to help.